Product Strategy & Six Sigma: Challenges, Convergence & Competence (Business Issues, Competition & Entrepreneurship Series) - Hardcover

Dr Rajagopal; Amritanshu Rajagopal

Hardcover

ISBN 10: 1617616044 ISBN 13: 9781617616044

Publisher: Nova Science Publishers, Inc (US), 2011

Synopsis

Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. Many firms choose their markets and strategies for the wrong reasons, relying on everything from the top managerial decision. A better approach in developing product strategy is to understand customer and market behaviour as well as develop a scientific vision on managing product-market co-dependency. Among various methods of product strategy development, customer centric and market oriented approaches are common. The scientific approach that is popularly used by principal multinational companies include Six Sigma towards improving the process of product development, positioning and post-launch services. This book presents contemporary theoretical issues and applied strategies on product management.

Edition details

• Publisher: Nova Science Publishers, Inc (US)
• Publication date: 2011
• Language: English
• ISBN 10: 1617616044
• ISBN 13: 9781617616044
• Binding: Hardcover
• Number of pages: 1