Synopsis
Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
• Identifying processes suited to machine learning
• Using machine learning to automate back office processes
• Seven everyday business process projects
• Using open source and cloud-based tools
• Case studies for machine learning decision making
For readers with basic data analysis skills, including Python and SQL.
"synopsis" may belong to another edition of this title.
About the Author
Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley “unicorn”. Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora’s subscriber analysis product, Zuora Insights.
"About this title" may belong to another edition of this title.
Search results for Fighting Churn with Data: The Science and Strategy...
Stock Image
Fighting Churn with Data: The science and strategy of customer retention
Seller: Evergreen Goodwill, Seattle, WA, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Seller Inventory # mon0000382299
Stock Image
Fighting Churn with Data: The science and strategy of customer retention
Seller: thebookforest.com, San Rafael, CA, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. New. Seller Inventory # BAYX-00206
Stock Image
Fighting Churn with Data Format: Paperback
Seller: INDOO, Avenel, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 9781617296529
Stock Image
Fighting Churn with Data Format: Paperback
Seller: INDOO, Avenel, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread copy in mint condition. Seller Inventory # SS9781617296529
Seller Image
Fighting Churn with Data
Published by
Manning Publications, US, 2021
ISBN 10: 161729652X
ISBN 13: 9781617296529
New
Paperback
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. . Identifying processes suited to machine learning . Using machine learning to automate back office processes . Seven everyday business process projects . Using open source and cloud-based tools . Case studies for machine learning decision making For readers with basic data analysis skills, including Python and SQL. Seller Inventory # LU-9781617296529
Stock Image
Fighting Churn with Data: The science and strategy of customer retention
Seller: GoldBooks, Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 44M26_48_161729652X
Stock Image
Fighting Churn With Data: The Science and Strategy of Customer Retention
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 350 pages. 9.00x7.25x1.00 inches. In Stock. Seller Inventory # 161729652X
Buy New
£ 77.76
£ 12.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Fighting Churn with Data
Published by
Manning Publications, US, 2021
ISBN 10: 161729652X
ISBN 13: 9781617296529
New
Paperback
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. . Identifying processes suited to machine learning . Using machine learning to automate back office processes . Seven everyday business process projects . Using open source and cloud-based tools . Case studies for machine learning decision making For readers with basic data analysis skills, including Python and SQL. Seller Inventory # LU-9781617296529