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Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships (Advances in Electronic Commerce) - Hardcover

 
9781616928087: Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships (Advances in Electronic Commerce)
Hardcover
ISBN 10: 1616928085 ISBN 13: 9781616928087
Publisher: Business Science Reference, 2010

Synopsis

With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

"synopsis" may belong to another edition of this title.

Publisher
Business Science Reference
Publication date
2010
Language
English
ISBN 10 
1616928085
ISBN 13 
9781616928087
Binding
Hardcover
Number of pages
350
Editor
Ciaramitaro Barbara