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Book Description Hardcover. Condition: new. Seller Inventory # 9781616898595
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Book Description Hardcover. Condition: new. Hardcover. Best-known for his corporate brand logos and art direction, Paul Rand (19141986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his childrens books, logos, and personal work. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781616898595
Book Description Hardcover. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon1616898593