Outside the Box: Hand-Drawn Packaging from Around the World - Softcover

Anderson, Gail

Softcover

ISBN 10: 1616893362 ISBN 13: 9781616893361

Publisher: Princeton Architectural Press, 2015

Synopsis

A book for designers, aspiring designers and followers of consumer trends, Outside the Box aims to be the first of its kind--a celebration of a packaging style that has become part of our visual vernacular. Will include 30 case studies, a history of package design and interviews with design firms and agencies from around the world.

About this title

About the Author

Gail Anderson is a graphic designer, educator and writer. She has co-authored eight books with Steven Heller, and is the recipient of the AIGA Lifetime Achievement Medal. Anderson teaches at the School of Visual Arts in New York City, and is a partner at Anderson Newton Design.

From the Back Cover

In an age of slick, computer-generated type and Photoshopped perfection, hand-drawn packing is enjoying a global resurgence. As shorthand for something more authentic, homegrown, handmade, or crafted, hand-drawn packaging is found on everything from supermarket eggs to Chipotle drink cups. In this exhaustive and lavishly illustrated survey, organized by four types-DIY, art, craft, and artisanal-Gail Anderson pulls back the curtain on the working processes and inspirations of forty letterers, illustrators, and designers from all around the world through insightful interviews, process sketches, and her infectious love of the medium.

Edition details

• Publisher: Princeton Architectural Press
• Publication date: 2015
• Language: English
• ISBN 10: 1616893362
• ISBN 13: 9781616893361
• Binding: Paperback
• Edition number: 1
• Number of pages: 256