Jaipur Rugs: Connecting Rural India to Global Markets - Softcover

Prahalad, C K

Softcover

ISBN 10: 161674443X ISBN 13: 9781616744434

Publisher: The William Davidson Institute, 2010

Synopsis

These two classic cases studies on India's wireless giant Bharti Airtel (Airtel) are the first to examine how the firm exemplifies many of the tenets set forth in the book The New Age of Innovation by CK Prahalad and MS Krishnan. Case A presents the students with the history of India's wireless telecommunications industry and the unique challenges faced by operators in that environment. It also gives the background on Airtel, introduces its leaders, and describes some of the biggest challenges facing the company. Case A ends by asking students to analyze the Indian environment and capabilities of Airtel to determine what strategies the wireless provider should use for growth. Case B gives students the opportunity to see which strategies the company actually pursued and the results of those approaches. The teaching points of these cases include: How to reduce a firm's cost structure by turning fixed costs into variables costs, and methods of expanding service offerings to reach new markets at the bottom of the pyramid

About this title

About the Author

C.K. Prahalad was one of the the most influential management thinkers in the world. During his life, Prahalad frequented the top of the list of Thinkers 50, a biennial ranking of business gurus. In 2009, he held the #1 spot. "C.K. Prahalad's influence on the business world is immense," said Des Dearlove, co-creator of the ranking, in a statement. "He coined the term 'core competencies' in the 1990s, which set the strategy agenda for a generation of managers. More recently, his work on The Fortune at the Bottom of the Pyramid has shown the role business can play in tackling world poverty." Dr. M. S. Krishnan ("Krishnan") is the Hallman e-Business Fellow, Area Chairman and Professor of Business Information Technology at the University of Michigan Business School. Dr, Krishnan is also a Co-Director of the Center for Global Resource Leverage: India at the Michigan Business School. Krishnan co-authored the book "The New Age of Innovation: Driving Co-Created Value with Global Networks" with C.K.Prahalad. Just prior to his passing in 2010, C.K. Prahalad along with M.S. Krishnan released the following five case studies: - Jaipur Rugs - Bharti Airtel - 24/7 Customer: Beyond Call Center Operations - ITC e-Choupal 3.0 - Madras Cement, Ltd. Please visit http://globalens.com/featured/ckprahalad/ for more complete information.

Edition details

• Publisher: The William Davidson Institute
• Publication date: 2010
• Language: English
• ISBN 10: 161674443X
• ISBN 13: 9781616744434
• Binding: Paperback
• Number of pages: 24