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Synopsis
The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of "Branding in Commerce and Marketing" is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent). This book dissects some vexing conceptual and even semantic issues surrounding the venerable word "brand" itself and explores the usefulness of the conception of branding.
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Branding in Commerce & Marketing (Paperback)
Published by
Nova Science Publishers Inc, New York, 2011
ISBN 10: 1616685948
ISBN 13: 9781616685942
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Paperback. Condition: new. Paperback. The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of "Branding in Commerce and Marketing" is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent). This book dissects some vexing conceptual and even semantic issues surrounding the venerable word "brand" itself and explores the usefulness of the conception of branding. The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. This book dissects some vexing conceptual and even semantic issues surrounding the venerable word 'brand' itself and explores the usefulness of the conception of branding. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781616685942
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Branding in Commerce and Marketing
Published by
Nova Science Publishers Inc, US, 2011
ISBN 10: 1616685948
ISBN 13: 9781616685942
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Branding in Commerce and Marketing
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GZ-9781616685942
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Branding in Commerce and Marketing
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GZ-9781616685942
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The Language of Branding
Published by
Nova Science Publishers, Incorporated, 2011
ISBN 10: 1616685948
ISBN 13: 9781616685942
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Seller: Books Puddle, Woodside, NY, U.S.A.
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Condition: Used. pp. 107 Index. Seller Inventory # 261297564
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The Language of Branding (Management Science-theory and Applications)
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-296288
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The Language of Branding (Management Science-theory and Applications)
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-A-018-02460
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The Language of Branding (Management Science-theory and Applications)
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-126508
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The Language of Branding
Published by
Nova Science Publishers, Incorporated, 2011
ISBN 10: 1616685948
ISBN 13: 9781616685942
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Softcover
Seller: Majestic Books, Hounslow, United Kingdom
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Condition: Used. pp. 107. Seller Inventory # 6583107
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The Language of Branding
Published by
Nova Science Publishers, Incorporated, 2011
ISBN 10: 1616685948
ISBN 13: 9781616685942
Used
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: Used. pp. 107. Seller Inventory # 181297558