The Complete Idiot's Guide to Starting a Food Truck Business - Softcover

Philips, Alan

 
9781615641628: The Complete Idiot's Guide to Starting a Food Truck Business

Synopsis

• Everything readers need to know to start up and operate a wildly popular mobile food business
• Includes crucial marketing expertise from a successful food truck entrepreneur

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About the Author

Alan Philips started his culinary career at age 16, when he finished high school early and went to work as a cook for celebrity chef Wolfgang Puck. After studying at Cornell University&;s School of Hotel Management, Philips became an entrepreneur, starting his own marketing group for hotels and restaurants. As the founder of the Guerilla Culinary Brigade, he launched several &;pop-up&; dining projects in New York City. Philips wrote his first book, The Complete Idiot&;s Guide to Starting a Food Truck Business, in 2012, and now works as marketing executive among his many other ventures.

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