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Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (Advances in Knowledge Acquisition, Transfer, and Management) - Hardcover

 
9781615208296: Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (Advances in Knowledge Acquisition, Transfer, and Management)
Hardcover
ISBN 10: 1615208291 ISBN 13: 9781615208296
Publisher: IGI Global, 2010

Synopsis

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

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From the Back Cover

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

"About this title" may belong to another edition of this title.

Publisher
IGI Global
Publication date
2010
Language
English
ISBN 10 
1615208291
ISBN 13 
9781615208296
Binding
Hardcover
Number of pages
308
Editor
O'Brien Emma, Clifford Seamus, Southern Mark