Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior - Hardcover

Thatcher, Barry

 
9781613504505: Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior
Hardcover
ISBN 10: 1613504500 ISBN 13: 9781613504505
Publisher: Business Science Reference, 2011

Synopsis

Understanding cultural differences and determining their relevance in a broader context are the key goals of any intercultural inquiry. Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior explores the theory and practice of rhetoric and professional communication in intercultural contexts. This book provides a framework for translating, localizing, and internationalizing communications and information products around the world. Taking a theoretically integrated approach, this book provides the analytical tools and methods for examining the relations between culture and rhetoric and understanding the deep cultural foundation of rhetorical patterns.

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Publisher
Business Science Reference
Publication date
2011
Language
English
ISBN 10 
1613504500
ISBN 13 
9781613504505
Binding
Hardcover
Number of pages
417