Postmodern Advertising in Japan: Seduction, Visual Culture, and the Tokyo Art Directors Club (Interfaces: Studies in Visual Culture) - Softcover

Bartal, Ory

Softcover

ISBN 10: 1611686547 ISBN 13: 9781611686548

Publisher: Dartmouth College Press, 2015

Synopsis

In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the "postmodern" genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1970s, 1980s, and 1990s. Through a fascinating tale of art directors and their works and influences, Bartal shows how this postmodern visual language, like postmodernism in other streams, is distinguished by its mélange of styles, blurring of boundaries between art and design, and reliance on visual and textual quotations from sources past and present, domestic and foreign. Although this advertising culture partakes of global trends, Bartal draws attention to the varied local artistic sensibilities, structures of thought, and underlying practices, challenging the often-simplistic characterization of "Japaneseness" as being rooted in a Zen tradition of aesthetic indirectness and ambiguity. Combining multilingual scholarship with a wealth of information gleaned through years of personal interviews with the principals involved, this is a truly original contribution to the discussion of Japanese art and advertising as well as an insightful reading of more general issues in the study of visual culture and media.

About this title

About the Author

ORY BARTAL is the department chair of the Department of History and Theory at the Bezalel Academy of Arts and Design in Jerusalem.

Edition details

• Publisher: Dartmouth College Press
• Publication date: 2015
• Language: English
• ISBN 10: 1611686547
• ISBN 13: 9781611686548
• Binding: Paperback
• Number of pages: 288