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Synopsis
This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach.
Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple—but hidden—story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line—and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears—and that you can control that internal, neural process.
This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating Story Smart" stories."
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About the Author
Kendall Haven is the only internationally recognized expert in the science of story structure. His published works include 24 books from Libraries Unlimited.
"About this title" may belong to another edition of this title.
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Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1610698118I5N00
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Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach
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Libraries Unlimited (edition ), 2014
ISBN 10: 1610698118
ISBN 13: 9781610698115
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Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach
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Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach
Published by
Libraries Unlimited (edition ), 2014
ISBN 10: 1610698118
ISBN 13: 9781610698115
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 1610698118-7-1-13
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Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach
Published by
Libraries Unlimited (edition ), 2014
ISBN 10: 1610698118
ISBN 13: 9781610698115
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1610698118-11-12
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Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach
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Story Smart : Using the Science of Story to Persuade, Influence, Inspire, and Teach
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Story Smart
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Story Smart
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ISBN 10: 1610698118
ISBN 13: 9781610698115
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Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Paperback. Condition: New. This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach.Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple-but hidden-story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line-and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears-and that you can control that internal, neural process.This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories. Seller Inventory # LU-9781610698115
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