Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach - Softcover

Haven, Kendall

 
9781610698115: Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach
Softcover
ISBN 10: 1610698118 ISBN 13: 9781610698115
Publisher: Libraries Unlimited, 2014

Synopsis

This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach.

Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple—but hidden—story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line—and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears—and that you can control that internal, neural process.

This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating Story Smart" stories."

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About the Author

Kendall Haven is the only internationally recognized expert in the science of story structure. His published works include 24 books from Libraries Unlimited.

"About this title" may belong to another edition of this title.

Publisher
Libraries Unlimited
Publication date
2014
Language
English
ISBN 10 
1610698118
ISBN 13 
9781610698115
Binding
Paperback
Number of pages
184