Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision: Creating New Ventures with Limited Resources and Unlimited Vision (AGENCY/DISTRIBUTED) - Softcover

Cohan, Peter S.

Softcover

ISBN 10: 160994528X ISBN 13: 9781609945282

Publisher: Berrett-Koehler Publishers, 2012

Synopsis

Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline. Peter Cohan has found they're driven by a hunger to create a working world in which they want to live--something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges--until now.

Cohan focuses on six key start-up choices--setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change--explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

About this title

About the Author

Peter S. Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm that has conducted 150 consulting projects and invested in six private companies, three of which were sold for $2 billion. He blogs on start-ups for Forbes and Entrepreneur magazines and teaches strategy at Babson College.

Edition details

• Publisher: Berrett-Koehler Publishers
• Publication date: 2012
• Language: English
• ISBN 10: 160994528X
• ISBN 13: 9781609945282
• Binding: Paperback
• Number of pages: 264