Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision: Creating New Ventures with Limited Resources and Unlimited Vision (AGENCY/DISTRIBUTED) - Softcover

Cohan, Peter S.

 
9781609945282: Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision: Creating New Ventures with Limited Resources and Unlimited Vision (AGENCY/DISTRIBUTED)

Synopsis

Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline. Peter Cohan has found they're driven by a hunger to create a working world in which they want to live--something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges--until now.

Cohan focuses on six key start-up choices--setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change--explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

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About the Author

Peter S. Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm that has conducted 150 consulting projects and invested in six private companies, three of which were sold for $2 billion. He blogs on start-ups for Forbes and Entrepreneur magazines and teaches strategy at Babson College.

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