Weinstock's:: Sacramento's Finest Department Store (Landmarks) - Softcover

Kassis, Annette

Softcover

ISBN 10: 160949444X ISBN 13: 9781609494445

Publisher: History Press, 2012

Synopsis

In 1874, David Lubin hung a provocative sign over a ten by twelve-foot space on the corner of Fourth and K Streets in Sacramento, California: D. Lubin: One Price." Thus began the dry goods store that would evolve into Weinstock, Lubin, and Co., one of Sacramento's landmark businesses and eventually a regional giant. While many Sacramentans will remember Weinstock's spectacular Christmas displays, the signature children's milk bar and the gala openings of suburban stores at Country Club Plaza and Sunrise Mall, historian Annette Kassis goes beyond the storefront to uncover the philosophy that placed Weinstock's at the forefront of business innovation. More than a retail establishment, Weinstock's one-hundred-year legacy brought high fashion, progressive politics and the leading edge of modernization to California's Capital City."

About this title

About the Author

Annette Kassis studied history at California State University, Sacramento and UCSB. She is a historian and researcher specializing in media, advertising, mass consumption and consumerism, and popular culture, and her past work experience includes almost twenty years as co-owner of Sacramento-based advertising agency, K&H Marketing, LLC.

Edition details

• Publisher: History Press
• Publication date: 2012
• Language: English
• ISBN 10: 160949444X
• ISBN 13: 9781609494445
• Binding: Paperback
• Number of pages: 144