Guide to Producing a Fashion Show - Softcover

Judith C. Everett, Kristen K. Swanson

Softcover

ISBN 10: 1609015061 ISBN 13: 9781609015060

Publisher: Fairchild Books, 2013

Synopsis

Guide to Producing a Fashion Show is the definitive source of information for anyone interested in fashion show production-from an informal affair to a large, complex event. All aspects of fashion show production are covered including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The third edition is up to date with behind-the-scenes examples and expanded coverage of technology, the internet and social media, training amateur models and how to set up and run a dressing room. Whether the reader is experienced or a novice this text provides a step-by-step process for how to plan, organize, promote and execute an exciting fashion show.

About this title

About the Author

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University where she taught a wide range of merchandising courses including merchandise buying, merchandise math, fashion show production, historic dress, international buying, and professional practices. Her research interests include fashion promotion and tourism retailing. Everett is an active member of the Fashion Group International (FGI). She was named one of the ten Fashion Icons for 'Teaching the Future of Fashion' by the Arizona Chapter of Fashion Group International.

Kristen K. Swanson, PhD, is a Professor of Merchandising in the School of Communication at Northern Arizona University. She earned her bachelor's and master's degrees in merchandising at Colorado State University and a PhD in merchandising at Texas Tech University. As a Fairchild author, she has written books on event planning, fashion promotion, and the writing process. Her research interests relate to tourism retailing and the American Southwest. She has published articles on souvenir phenomena, national park entrepreneurs, and themed retailing for journals including the Journal of Travel Research, Tourism Management, Journal of Vacation Marketing, Collegiate Retailing Association Proceedings, and Clothing and Textiles Research Journal. Additionally, she has had works published in the Field Guide to Case Study Research in Tourism, Hospitality, and Leisure; Tourism Souvenirs on the Margins: Global Perspectives; and Africa and Beyond: Arts and Development among other works in press.

Edition details

• Publisher: Fairchild Books
• Publication date: 2013
• Language: English
• ISBN 10: 1609015061
• ISBN 13: 9781609015060
• Binding: Paperback
• Edition number: 3
• Number of pages: 320