Synopsis
Today's photography studios are faced with many challenges, including technological advances and the changing economy. As Salvatore Cincotta reveals in Behind the Shutter, businesses must look to the future and adjust their business plans accordingly in order to continue successfully. From establishing a foundational business plan, to building a brand, enhancing the services and products on offer and marketing effectively to potential and existing clients, Behind the Shutter covers everything it takes to succeed.
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About the Authors
Sal Cincotta is a professional photographer who has used his business school education and real-world experience from companies such as Procter & Gamble and Microsoft to grow his studio from a start-up to a million-dollar business in just four years. He lives in OFallon, Illinois.
Sal Cincotta is a professional photographer who has used his business school education and real-world experience from companies such as Procter & Gamble and Microsoft to grow his studio from a start-up to a million-dollar business in just four years. He lives in O'Fallon, Illinois.
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Behind the Shutter : The Digital Wedding Photographer's Guide to Financial Success
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