Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You - Hardcover

Sjodin, Terri L.

Hardcover

ISBN 10: 1608321304 ISBN 13: 9781608321308

Publisher: Greenleaf Book Group LLC, 2011

Synopsis

This book provides an entertaining, straightforward, and practical how-to guide on effectively communicating your critical message in a short period of time. She gives you an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows you how to employ this amazing little tool to create influence in today's market. Perhaps you want to promote an idea, a project, or a concept and need to generate more interest. Or maybe it is your responsibility to sell a product or service and you need a more compelling message. Maybe your goal is to train your team to better present your sales proposition and to access challenging decision makers. Whatever your purpose, be it professional, academic, political, philanthropic, or personal, you can craft a fresh and persuasive message that inspires listeners, helps you earn the opportunity to be heard, and moves your intention forward!

About this title

About the Author

Terri Sjodin is the principal and founder of Sjodin Communications, a public speaking, sales training and consulting firm. For over twenty years, Terri has served as a speaker and consultant to an impressive list of companies, industry associations, academic conferences, CEO's, and Members of the United States Congress. She is the author of New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How to Avoid Them (Wiley). Terri lives in Newport Beach, CA.

Edition details

• Publisher: Greenleaf Book Group LLC
• Publication date: 2011
• Language: English
• ISBN 10: 1608321304
• ISBN 13: 9781608321308
• Binding: Hardcover
• Number of pages: 200