CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs - Hardcover

Pope, Atlee Valentine; Brown Jr, George F

Hardcover

ISBN 10: 1608320537 ISBN 13: 9781608320530

Publisher: Greenleaf Book Group LLC, 2010

Synopsis

This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges. To create value for your customers and capture value for your shareholders, the authors describe how to unlock the secrets of your customer chains. The book goes far beyond theory by presenting unique ideas, approaches, and tools to put you firmly on the path toward profitable growth. The authors present actionable plans that can be implemented immediately and that deliver concrete results. The in-depth framework yields comprehensive, consistent, and foolproof go-to-market strategies and get-to-market implementation plans. Relying on decades of real world experience, the authors illustrate their growth maximisation techniques with powerful case studies. They deliver practical advice for any business, from start-up to market leader, with any product line, in any industry, in any location. Follow the sure path to tremendous growth with this book.

About this title

About the Author

George F. Brown, Jr., is CEO and co-founder of Blue Canyon Partners, and has held senior leadership roles at a number of organizations, including CEO of DRI/McGraw-Hill, President of ICF Kaiser Consulting, and Theodore Roosevelt Professor of Economics at the U.S. Naval War College. Before becoming President of Blue Canyon Partners, Atlee Valentine Pope worked in corporate finance at the First National Bank of Chicago and established and led Baker & Company's Business-to-Business consulting practice (now part of JD Power and Associates).

From the Back Cover

This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges. To create value for your customers and capture value for your shareholders, the authors describe how to unlock the secrets of your customer chains. CoDestiny goes far beyond theory by presenting unique ideas, approaches, and tools to put your firm on a path toward profitable growth. The authors present actionable plans that can be implemented immediately and deliver concrete results. The in-depth framework yields comprehensive, consistent, and foolproof go-to-market strategies and get-to-market implementation plans. Relying on decades of real world experience, the authors illustrate their growth maximization techniques with powerful case studies. The authors deliver powerful advice for any business, from start-up to market leader, with any product line, in any industry, in any location. Follow the sure path to tremendous growth with CoDestiny.

Edition details

• Publisher: Greenleaf Book Group LLC
• Publication date: 2010
• Language: English
• ISBN 10: 1608320537
• ISBN 13: 9781608320530
• Binding: Hardcover
• Number of pages: 302