Public Relations - Softcover

Bernays, Edward L

Softcover

ISBN 10: 160796712X ISBN 13: 9781607967125

Publisher: WWW.Snowballpublishing.com, 2014

Synopsis

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

About this title

About the Author

Edward L. Bernays (1892-1995) helped found the profession of counsel on public relations. From 1919, in partnership with his wife, Doris E. Fleischman, he advised a Who's Who of industry, profit and nonprofit organizations, and government. A graduate of Cornell University, Bernays was Professor of Public Relations at New York University and the University of Hawaii.

Edition details

• Publisher: WWW.Snowballpublishing.com
• Publication date: 2014
• Language: English
• ISBN 10: 160796712X
• ISBN 13: 9781607967125
• Binding: Paperback
• Number of pages: 384