Herding Cats: A Strategic Approach to Social Media Marketing (UK PROFESSIONAL BUSINESS Management / Business) - Softcover

Andrew Rohm (author) & Michael Weiss (author)

Softcover

ISBN 10: 160649838X ISBN 13: 9781606498385

Publisher: Business Expert Press, 2014

Synopsis

One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach to your social media efforts. They simplify the concept of branding and advertising (fueled by social media) so you can focus on fostering customer engagement; craft your organization's unique story; tell that story strategically via social media channels; organize, manage, monitor, and measure those efforts; identify key metrics and measure the performance through analytics; and understand the extent of change brought on by digital and social media related to how you engage your customers.

About this title

About the Author

Andrew Rohm, Associate Professor in the Marketing Department, Loyola Marymount University.

Edition details

• Publisher: Business Expert Press
• Publication date: 2014
• Language: English
• ISBN 10: 160649838X
• ISBN 13: 9781606498385
• Binding: Paperback
• Number of pages: 116