Strategic Bootstrapping (UK PROFESSIONAL BUSINESS Management / Business) - Softcover

Matthew W. Rutherford (author)

 
9781606496985: Strategic Bootstrapping (UK PROFESSIONAL BUSINESS Management / Business)
Softcover
ISBN 10: 1606496980 ISBN 13: 9781606496985
Publisher: Business Expert Press, 2015

Synopsis

Strategic Bootstrapping is about helping entrepreneurs sift through the "noise" regarding bootstrapping a start-up. The cold-hard facts on bootstrapping are presented. Practically speaking, most entrepreneurs should avoid bootstrapping, realistically, most entrepreneurs will need to engage in some form of bootstrapping. The argument then shifts to how should one bootstrap? In this era of lean start-ups, effectuation, and bricolage, bootstrapping is oft romanticized but seldom analyzed. This book is different from other bootstrapping books in two key ways. First, it draws on evidence from scienti c study to offer best practices. Second, it utilizes this evidence to help en- trepreneurs thrive-not just survive.

"synopsis" may belong to another edition of this title.

About the Author

Matthew W. Rutherford, Associate Professor of Management, Virginia Commonwealth University, Richmond, USA.

"About this title" may belong to another edition of this title.

Publisher
Business Expert Press
Publication date
2015
Language
English
ISBN 10 
1606496980
ISBN 13 
9781606496985
Binding
Paperback
Number of pages
120