Dynamic Customer Strategy: Big Profits from Big Data (AGENCY/DISTRIBUTED) - Softcover

Jr. John F. Tanner (author)

Softcover

ISBN 10: 1606496964 ISBN 13: 9781606496961

Publisher: Business Expert Press, 2013

Synopsis

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.

About this title

About the Author

John F. (Jeff) Tanner Jr., Ph.D. is Dean of Strome College of Business, Old Dominion University, in Norfolk, Virginia. As a leading scholar and expert in customer strategy, Dr. Tanner has published 80-plus journal articles, taught executives in a dozen countries including India, France, Malawi, Australia, and Colombia, and speaks regularly at professional conferences around the world.  Consulting clients include Cabela’s and ADS, among others. Dr. Tanner serves on the boards of several corporations and non-profits.

Edition details

• Publisher: Business Expert Press
• Publication date: 2013
• Language: English
• ISBN 10: 1606496964
• ISBN 13: 9781606496961
• Binding: Paperback
• Number of pages: 200