Synopsis
The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance and increase revenue through service. The new type of service, e-service, is mobile, flexible, interactive, and interchangeable. While service science provides an avenue for future service researches, the specific research areas from the IT perspective still need to be elaborated. This book introduces a novel concept-service mining-to address several research areas from technology, model, management, and application perspectives. Service mining is defined as "a systematical process including service discovery, service experience, service recovery, and service retention to discover unique patterns and exceptional values within the existing services." The goal of service mining is similar to data mining, text mining, or web mining, and aims to "detect something new" from the service pool. The major difference is the feature of service is quite distinct from the mining target, like data or text. This book devises concepts of service mining and identifies the possible applications. The author provides a roadmap of service mining to researchers, managers, and marketers in service sectors.
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About the Author
Wei-Lun Chang, Associate Professor of Department of Business Administration, Tamkang University, Taiwan.
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Paperback. Condition: New. Information technology and the discipline of service science have changed the way we think about, develop and deliver service and services. This book will introduce a novel concept, service mining, to address several research areas from the viewpoints of technology, model-building, management, and application. Service mining is defined as 'a systematical process including service discovery, service experience, service recovery and service retention to discover unique patterns and exceptional values within the existing service pool'. The goal of service mining is similar to data mining, text mining or web mining. All aim to 'detect something new' from the base being mined. Service mining targets the service pool. What distinguishes service mining from data or text mining is the concept service itself. Data is generally considered factual; text, though more nuanced in that words carry connotations, has a primary denotative quality which conveys meaning that text miners and the consumers of the mined text agree upon. Service, however, is trickier. It is a process of establishing a value proposition; and the value it represents is the joint creation of the provider and the customer, each of which offers a different perception in constructing the value proposition. Moreover, in the concept of service mining, the mining target is not only the traditional categories of services but also IT-based services. Under the big umbrella of service science, service mining is considered to be a branch of it. The goals of this book are to develop the concept of service mining and identify the possible applications of it. The contribution is to furnish a roadmap of service mining to researchers, managers, and marketers in service sectors. Seller Inventory # LU-9781606495742
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Service Mining: Framework and Application
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Business Expert Press, US, 2014
ISBN 10: 1606495747
ISBN 13: 9781606495742
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Paperback. Condition: New. Information technology and the discipline of service science have changed the way we think about, develop and deliver service and services. This book will introduce a novel concept, service mining, to address several research areas from the viewpoints of technology, model-building, management, and application. Service mining is defined as 'a systematical process including service discovery, service experience, service recovery and service retention to discover unique patterns and exceptional values within the existing service pool'. The goal of service mining is similar to data mining, text mining or web mining. All aim to 'detect something new' from the base being mined. Service mining targets the service pool. What distinguishes service mining from data or text mining is the concept service itself. Data is generally considered factual; text, though more nuanced in that words carry connotations, has a primary denotative quality which conveys meaning that text miners and the consumers of the mined text agree upon. Service, however, is trickier. It is a process of establishing a value proposition; and the value it represents is the joint creation of the provider and the customer, each of which offers a different perception in constructing the value proposition. Moreover, in the concept of service mining, the mining target is not only the traditional categories of services but also IT-based services. Under the big umbrella of service science, service mining is considered to be a branch of it. The goals of this book are to develop the concept of service mining and identify the possible applications of it. The contribution is to furnish a roadmap of service mining to researchers, managers, and marketers in service sectors. Seller Inventory # LU-9781606495742
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