Achieving Service Excellence: Maximising Enterprise Performance through Innovation and Technology (AGENCY/DISTRIBUTED) - Softcover

C.M. Chang (author)

 
9781606495445: Achieving Service Excellence: Maximising Enterprise Performance through Innovation and Technology (AGENCY/DISTRIBUTED)
Softcover
ISBN 10: 1606495445 ISBN 13: 9781606495445
Publisher: Business Expert Press, 2013

Synopsis

As the service sectors play an increasingly important role in all economies worldwide, service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services. The first path requires enhancing the strategic differentiation and operational excellence of their service enterprises; the second requires that these executives and their employees develop the knowledge and skills needed to achieve such success. Specifically, this book discusses actionable methodologies needed to generate creative ideas, including deciding on which ones to pursue; on how to justify projects financially; on how to manage the development projects for innovative services; and on how to reach out to customers and offer them superior service support.

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About the Author

Carl M. Chang, Adjunct Emeritus, State University of New York at Buffalo.

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Publisher
Business Expert Press
Publication date
2013
Language
English
ISBN 10 
1606495445
ISBN 13 
9781606495445
Binding
Paperback
Number of pages
146