Revenue Management: A Path to Increased Profits (AGENCY/DISTRIBUTED) - Softcover

Ronald J. Huefner (author)

 
9781606491416: Revenue Management: A Path to Increased Profits (AGENCY/DISTRIBUTED)
Softcover
ISBN 10: 1606491415 ISBN 13: 9781606491416
Publisher: Business Expert Press, 2011

Synopsis

This book describes the emerging fi eld of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations.

"synopsis" may belong to another edition of this title.

About the Author

Ronald Huefner, Professor Emeritus, State University of New York at Buffalo, USA.

"About this title" may belong to another edition of this title.

Publisher
Business Expert Press
Publication date
2011
Language
English
ISBN 10 
1606491415
ISBN 13 
9781606491416
Binding
Paperback
Number of pages
158