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Synopsis
This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage. This book is a single concise resource that covers both social network and social capital and helps you understand the relationship between them.
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About the Author
Mason A. Carpenter (Ph.D., 1997, UT Austin) is the M. Keith Weikel Professor of Leadership in UW Madison's Wisconsin School of Business (WI, USA). He is responsible for the MBA and executive MBA courses in business, corporate, and global strategy, and the curriculum offered through Wisconsin's Strategic Leadership Institute.
From the Back Cover
This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.
"About this title" may belong to another edition of this title.
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An Executive's Primer on the Strategy of Social Networks
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An Executive's Primer on the Strategy of Social Networks
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Executive'S Primer On The Strategy Of Social Networks
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EXECUTIVE'S PRIMER ON THE STRATEGY OF SOCIAL NETWORKS
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An Executive's Primer on the Strategy of Social Networks (Paperback or Softback)
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An Executive's Primer on the Strategy of Social Networks (Strategic Management Collection)
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