Managing Your Intellectual Property Assets (AGENCY/DISTRIBUTED) - Softcover

Scott Shane (author)

Softcover

ISBN 10: 1606490273 ISBN 13: 9781606490273

Publisher: Business Expert Press, 2008

Synopsis

We now live in a world in which intellectual property is very important, accounting for a large portion of the value-added provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies intellectual property. This book looks at why patents, trade secrets, trademarks, and copyrights are important; what they do; and how to use them to generate competitive advantage and profit for your company.

About this title

About the Author

Scott A. Shane The A. Malachi Mixon III Professor of Entrepreneurial Studies at Case Western Reserve University. His previous faculty appointments include University of Maryland, Massachusetts Institute of Technology, and Georgia Institute of Technology. The author of over 60 scholarly articles on entrepreneurship and innovation management, Dr. Shane's work has appeared in Management Science, Organization Science, Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Decision Sciences, and Journal of Economic Behavior and Organization, and International Journal of Industrial Organization, among other journals. He has written or edited ten books, Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors, and Policy Makers Live By, Technology Strategy for Managers and Entrepreneurs, Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures; From Ice Cream to the Internet: Using Franchising to Unlock the Potential of Your Business; Academic Entrepreneurship: University Spinoffs and Wealth Creation, A General Theory of Entrepreneurship: The Individual-Opportunity Nexus, Foundations of Entrepreneurship, Handbook of Technology and Innovation Management, Economic Development Through Entrepreneurship: Government, University and Business Linkages and Entrepreneurship: A Process Perspective (with Robert Baron). Dr. Shane has served as editor of special issues of Research Policy on Technology Entrepreneurship and Management Science on University Entrepreneurship and Technology Transfer . He currently serves as editor of the R&D, Innovation, and Entrepreneurship Division of Management Science. Dr. Shane's Ph.D. is from the Wharton School of the University of Pennsylvania. His current research examines: (1) how entrepreneurs discover and evaluate opportunities, assemble resources, and design organizations; (2) university spin-offs and technology transfer; (3) business format franchising; and (4) angel investing. Dr. Shane has consulted to numerous large and small organizations, and has taught in executive education programs around the world. He is also an angel investor and member of the North Coast Angel Fund.

From the Back Cover

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how.

Edition details

• Publisher: Business Expert Press
• Publication date: 2008
• Language: English
• ISBN 10: 1606490273
• ISBN 13: 9781606490273
• Binding: Paperback
• Edition number: 1
• Number of pages: 63