Customer Knowledge Management: People, Processes, and Technology - Hardcover

 
9781605662589: Customer Knowledge Management: People, Processes, and Technology
Hardcover
ISBN 10: 1605662585 ISBN 13: 9781605662589
Publisher: IGI Global, 2009

Synopsis

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

"synopsis" may belong to another edition of this title.

Publisher
IGI Global
Publication date
2009
Language
English
ISBN 10 
1605662585
ISBN 13 
9781605662589
Binding
Hardcover
Number of pages
310
Editor
Al-Shammari Minwir