The New Social Learning: A Guide to Transforming Organizations Through Social Media (AGENCY/DISTRIBUTED) - Softcover

Bingham, Tony; Conner, Marcia

Softcover

ISBN 10: 1605097020 ISBN 13: 9781605097022

Publisher: ATD Press, 2010

Synopsis

Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.

Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.

About this title

Review

"Campfires and coffee machines have always embodied a secret sauce for informal learning and cultural richness, and social media has magnified that potential exponentially. Bingham and Conner have written a smart, useful guide for understanding both the possibilities and the pitfalls of this new and increasingly significant part of our world. Distinct from all the pop-culture commentary about the likes of Twitter and Facebook, this is a refreshingly sophisticated and studied analysis of what's really valuable in this arena and how to make the best use of it. A great hand- book for our times."
--David Allen Author of Getting Things Done and Making It All Work

"Most workplace learning occurs not in the classroom, but through ongoing, daily social interactions with others. This new book from Bingham and Conner, complete with dozens of real-life examples and case studies, shows the myriad ways smart organizations are leveraging new technologies and strategies to support and sustain social learning at work."
--Jane Bozarth Author of Social Media for Trainers, From Analysis to Evaluation, and Better than Bullet Points

"Want to thrive in today's world of constant change? Then read this book--a book of evocative stories about the power of social learning in organizations but these stories apply to us as individuals just as well. Read and enjoy and then adopt its wisdom."
John Seely Brown Independent Co-Chairman, Deloitte's Center for the Edge Former Chief Scientist, Xerox Corporation and Director of Xerox Palo Alto Research Corp (PARC) Co-author of The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion"The New Social Learning is an absolutely fascinating exploration into how social media can change and is changing the workplace into knowledge organizations. Read this book! Your future success may depend on it."
--Marshall Goldsmith World-renowned executive coach Author of The New York Times best-sellers Mojo and What Got You Here Won't Get You There

"This book is both inspirational and at the same time pragmatic, as it explains how the new social learning can transform the workplace. Learning managers should be excited by the new possibilities of harnessing social media to facilitate social learning in their organizations."
--Jane Hart CEO, Centre for Learning & Performance Technologies (C4LPT)

"Enterprises around the world are recognizing that the way we work in a globally integrated business world is changing. This book is wonderfully written with practical advice on how to create a culture that can thrive in this environment by taking a people-centric approach to how we collaborate to get things done. While the internet and social tools can augment an individual's abilities, the stronger focus in this book is on how networks of individuals can redefine the way people learn and work together to foster a more flexible, collaborative, and participative environment. We are already seeing organizations that are embracing these changes out- pace their competition."
--Kristen Lauria Vice President, Marketing & Channels Lotus & Websphere Portal IBM

"Finally, here is a book that extends the use of social media to the complex world of training and development. Bingham and Conner leverage their combined knowledge of organizations large and small to provide concrete strategies that will help your employees learn with greater speed and ease."
--Alexandra Levit Author of New Job, New You: A Guide to Reinventing Yourself in a Bright New Career

"Leaders making the greatest impact these days are open and relationship- oriented and support a culture of sharing while also maintaining command. This book provides an invaluable roadmap for how learning and social technology can accelerate that transformation."
--Charlene Li, Author, Open Leadership: How Social Technology Can Transform the Way You Lead Co-author, Groundswell

"As business leaders, we've been buzzing about the benefits of social media: keeping up with the rapid rate of change and the speed of innovation, knowledge sharing, informal learning, and employee engagement to name a few. We already know why we want social media. Conner and Bingham have finally told us how. They link clear business challenges to social media concepts without fixating on a particular tool. In a sea of social learning theory, this book provides business application for business results."
--Anthony Loyd Global Head, Learning & Development Diversey, Inc.

"Learners are increasingly turning to social networking to share expertise and enhance the learning process. Tony Bingham and Marcia Conner provide a brilliant perspective on how organizations can design and harness the power of social learning."
--Elliott Masie Chair, The Learning CONSORTIUM

"In The New Social Learning, Bingham and Conner lay out a compelling case for learning's dramatic transformation and a roadmap for companies trying to harness it. This book is an obvious read for learning professionals and a smart read for the enlightened senior executive who is interested in creating a true learning culture."
--Kevin Oakes CEO, Institute for Corporate Productivity, Inc. (i4cp)

"This book shows how social media turns learning moments into an ongoing conversation where people can learn nonstop."
Garry Ridge President & CEO, WD-40 Company

"In The New Social Learning, Tony Bingham and Marcia Conner provide a compelling case for embracing social media tools and strategies that make it possible for everyone to learn from everybody, anytime and any- where. Rich with examples and perfectly timed, this eye-opening book is a must read for anyone involved in creating high-value learning for the knowledge-rich and increasingly digital workplace."
--Marc J. Rosenberg, PhD Consultant and educator in learning and e-learning Author of Beyond E-Learning

"Learn from those adopting a new way of working: with people at the center."
Susan Scrupski Executive Director, The 2.0 Adoption Council
"If you're interested in engaging stories, practical advice, and ideas on how to advance social learning in your organization, this is the book for you. Bingham and Conner meet you wherever you are in the journey and pragmatically offer everything from the theoretical underpinnings of social learning to how to use Twitter for customer support. Social learning is here now, and this book is an essential read for anyone in the learning profession."
--Karie Willyerd Co-founder, Future Workplace

About the Author

Tony Bingham is President and Chief Executive Officer of the American Society for Training & Development (ASTD), the world's largest professional association dedicated to the training and development field. ASTD is focused on helping members lead talent management, build their business skills, understand the impact of social media on informal learning, close skills gaps, and connect their work to the strategic priorities of business.

Marcia Conner, Partner with Altimeter Group, works with leaders every day to bridge the gap between the promise of collaborative technologies and the practice of putting them into action. She aligns digital strategy with corporate culture, engaging people and invigorating the value chain across an organization. Former Vice President and Information Futurist at PeopleSoft and Worldwide Manager at Microsoft, she now advises corporations, writes the popular Fast Company column "Learn at All Levels," and is a Fellow at the Darden School of Business. Follow her on Twitter @marciamarcia.

Edition details

• Publisher: ATD Press
• Publication date: 2010
• ISBN 10: 1605097020
• ISBN 13: 9781605097022
• Binding: Paperback
• Language: English
• Number of pages: 240