Scientific Advertising: Principles of Measurable Marketing and Direct Advertising - Softcover

Hopkins, Claude C

Softcover

ISBN 10: 1604599650 ISBN 13: 9781604599657

Publisher: Sublime Books, 2010

Synopsis

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

About this title

About the Author

Claude C. Hopkins (1866-1932) was an American advertising pioneer whose work helped shape modern marketing practices. Known for his emphasis on testing, measurable results, and disciplined methodology, Hopkins played a key role in the development of direct response advertising. His writings continue to influence marketing, copywriting, and business strategy.

Edition details

• Publisher: Sublime Books
• Publication date: 2010
• Language: English
• ISBN 10: 1604599650
• ISBN 13: 9781604599657
• Binding: Paperback
• Number of pages: 70