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Digital Project Management: The Complete Step-by-Step Guide to a Successful Launch - Hardcover

 
9781604271256: Digital Project Management: The Complete Step-by-Step Guide to a Successful Launch

Synopsis

The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It s rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace. Digital Project Management was developed to fill this gap by providing the knowledge, best practices, and proven steps to consistently manage these types of projects successfully from end-to-end. The digital rollout process presented in this valuable work has been proven on over 100 projects of all shapes and sizes all over the world, including those with very limited resources. The steps provided for leading, managing, and completing digital projects successfully align with the five basic process groups developed by the Project Management Institute, and are presented in a manner that is easy to understand and execute for project managers of every experience level and their entire on-the-ground team.

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Review

"This step-by-step rollout process provides an A to Z guide to success for any level digital project manager." Anne Marie Lambert, Sr. Digital Producer, Leo Burnett Worldwide, Inc. -- Anne Marie Lambert "customer"

"Launching 9 different sites across South American wouldn't have been possible without this digital rollout process in place. I strongly recommend it!" Rafael Eugenio Figueroa, Digital Marketing, General Motors South America -- Rafael Eugenio Figueroa "customer"

About the Author

Taylor Olson is a certified Project Management Professional (PMP) with more than twenty years of experience in the field. She earned her degree in Telecommunications from Michigan State University, and began her career in automotive marketing and advertising. Ms. Olson has worked for organizations of all sizes and has traveled the world to train and collaborate with global team members, documenting digital project management best practices along the way. Over the past several years, she has been helping to build global websites and applications for Fortune 50 corporations. Taylor currently specializes in using content management systems to produce and maintain global web solutions for large corporations operating in multiple countries and languages. Taylor's speaking engagements, presentations, and consulting prior to the development of this book had been by invitation from organizations in a wide variety of industries. One of her more meaningful and recent invitations was to give a presentation on the original healthcare.gov release and how following the process in this book would have prevented most of the problems associated with that rollout. Taylor is a sought-after speaker and currently travels extensively to share her knowledge and experience at professional associations and events and through webinars and other means to help project managers, and the organizations they serve, achieve successful results.

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  • PublisherJ. Ross Publishing
  • Publication date2015
  • ISBN 10 1604271256
  • ISBN 13 9781604271256
  • BindingHardcover
  • LanguageEnglish
  • Number of pages272

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