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Synopsis
Ask people what they want, and they say, "the best of everything." Ask them what they would like to spend, and they say, "as little as possible." Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer choice. Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions and behavior.
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GETTING STARTED WITH CONJOINT ANALYSIS
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GETTING STARTED WITH CONJOINT ANALYSIS
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GETTING STARTED WITH CONJOINT ANALYSIS
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GETTING STARTED WITH CONJOINT ANALYSIS
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GETTING STARTED WITH CONJOINT ANALYSIS
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Getting Started with Conjoint Analysis (3rd ed.) Bryan K. Orme
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GETTING STARTED WITH CONJOINT ANALYSIS
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Getting Started with Conjoint Analysis (3rd Edition)
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Textbook Binding. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_432104378
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GETTING STARTED WITH CONJOINT ANALYSIS
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