Beyond the Box Score: An Insider's Guide to the $750 Billion Business of Sports - Softcover

Horrow, Rick; Swatek, Karla

Softcover

ISBN 10: 1600376436 ISBN 13: 9781600376436

Publisher: Morgan James Pub, 2010

Synopsis

Beyond the Box Score: An Insider’s Guide to the $750 Billion Business of Sports is the first comprehensive look at how the ever-growing professional sports industry really works, from the perspective of a three-decade dealmaker maneuvering within it.

About this title

About the Author

Rick Horrow is the leading expert in the business of sports. As CEO of Horrow Sports Ventures, he has been the architect of 103 deals worth more than $13 billion in sports, performing arts, and other urban infrastructure projects. Horrow is also Sports Business Analyst for CNN, the FOX family of media properties, including FOXSports.com, FOX Sports Radio, and the FOX Business Channel, BBC, and BusinessWeek.com. He also has an upcoming weekly half-hour tv program on Versus, ?The Sports Take With the Sport’s Professor.” Karla Swatek has served as Marketing Director for Horrow Sports Ventures since 2003. Swatek served as Publicity Director of Berrett-Koehler Publishers, San Francisco, and Pfeiffer and Company, San Diego before establishing her own company, Swatek and Davidson Associates, a San Diego, CA-based business marketing firm, in 1999. She has also served as Planned Television Arts' affiliate West Coast Publicity Director in addition to handling independent projects.

Edition details

• Publisher: Morgan James Pub
• Publication date: 2010
• Language: English
• ISBN 10: 1600376436
• ISBN 13: 9781600376436
• Binding: Paperback
• Number of pages: 209