Inform, Transform & Outperform: Digital Content Strategies To Optimize Your Business For Growth - Hardcover

Horodyski, John

Hardcover

ISBN 10: 1599327554 ISBN 13: 9781599327556

Publisher: Advantage Media Group, 2016

Synopsis

A STRATEGIC FOUNDATION TO DIGITAL TRANSFORMATION
To survive and thrive in today’s digital world, businesses must undergo a fundamental shift across all aspects of their operations―sometimes called a “digital transformation”. In Inform, Transform, and Outperform, John Horodyski and his team of contributors provide compelling, collective insight into building a tactical foundation to achieve a holistic digital strategy.
You’ll discover how to: • develop strong metadata and taxonomy for robust search capabilities • optimize your digital content workflows • select the right amount of digital security • minimize the pain of integrating legacy systems • strengthen your stakeholder management systems
As experts in digital strategy and operations, John and his team show how you can navigate the rapid technological changes to better leverage and monetize your organization’s intellectual property.

About this title

About the Author

JOHN HORODYSKI is a partner with Optimity Advisors with executive management strategy experience in information management including digital asset management (DAM), metadata and taxonomy design, information governance, content management, and social media marketing strategy. John has provided strategic direction and consulting for a variety of Fortune 500 clients from the broadcast, media and entertainment, consumer packaging goods, and pharmaceutical industries. John is also an adjunct faculty at San Jose State University where he teaches a graduate course in digital asset management. In addition to regular training and public speaking on digital media and metadata, John is a board member and metadata editor of the Journal Of Digital Media Management and is a regular contributor to CMS Wire.

From the Back Cover

A STRATEGIC FOUNDATION TO DIGITAL TRANSFORMATION
To survive and thrive in today’s digital world, businesses must undergo a fundamental shift across all aspects of their operations—sometimes called a “digital transformation”. In Inform, Transform, and Outperform, John Horodyski and his team of contributors provide compelling, collective insight into building a tactical foundation to achieve a holistic digital strategy.
You’ll discover how to: • develop strong metadata and taxonomy for robust search capabilities • optimize your digital content workflows • select the right amount of digital security • minimize the pain of integrating legacy systems • strengthen your stakeholder management systems
As experts in digital strategy and operations, John and his team show how you can navigate the rapid technological changes to better leverage and monetize your organization’s intellectual property.

Edition details

• Publisher: Advantage Media Group
• Publication date: 2016
• Language: English
• ISBN 10: 1599327554
• ISBN 13: 9781599327556
• Binding: Hardcover
• Number of pages: 272