Items related to The Growth Gears: Using A Market-Based Framework To...
Synopsis
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business―working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these “gears” to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: • Determine if your business is operationally oriented or market oriented • Identify opportunities for business growth • Understand why marketing execution is sometimes not effective • Assure ongoing market relevance • Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
"synopsis" may belong to another edition of this title.
About the Authors
ART SAXBY is the founder, CEO, and coprincipal of Chief Outsiders, LLC, a provider of part-time marketing executives for small and midsized companies. Art received a bachelor’s degree and an MBA in finance, going on to work with a variety of highly successful brands, such as Frito-Lay, Kellogg's, Coca-Cola, and Compaq Computers/HP. His accomplishments have earned him a reputation as an experienced professional and innovator.
PETE HAYES is CMO and coprincipal of Chief Outsiders, LLC, where he brings his years of experience from the technology world. Pete earned an engineering degree from UC Berkeley. He has worked as the marketing executive for Fortune 500 tech giants IBM and AMD as well as for a variety of start-ups and turn-around companies, with achievements in digital marketing, brand development, and consulting.
From the Back Cover
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
"About this title" may belong to another edition of this title.
Search results for The Growth Gears: Using A Market-Based Framework To...
Stock Image
The Growth Gears: Using A Market-Based Framework To Drive Business Success
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Seller Inventory # 1599325896-2-35697199
Stock Image
The Growth Gears: Using A Market-Based Framework To Drive Business Success
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn t seem to be growing? You may be so operationally focused that you ve ignored one of the most important aspects of an expanding business working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these gears to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: Determine if your business is operationally oriented or market oriented Identify opportunities for business growth Understand why marketing execution is sometimes not effective Assure ongoing market relevance Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth. Seller Inventory # 00093997169
Stock Image
The Growth Gears: Using A Market-Based Framework To Drive Business Success
Seller: NW Book Rescue, Hubbard, OR, U.S.A.
Seller rating 2 out of 5 stars
hardcover. Condition: Very Good. Pages are clean with no markings. Very little, if any, shelf wear. Seller Inventory # SFRC-20260420-0155-390.6K-E3874
Seller Image
The Growth Gears: Using A Market-Based Framework To Drive Business Success
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.1599325896.VG
Seller Image
The Growth Gears: Using A Market-Based Framework To Drive Business Success
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.1599325896.G
Seller Image
The Growth Gears: Using A Market-Based Framework To Drive Business Success
Seller: Dream Books Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.1599325896.G
Stock Image
The Growth Gears: Using A Market-Based Framework To Drive Business Success
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Good. WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn t seem to be growing? You may be so operationally focused that you ve ignored one of the most important aspects of an expanding business working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these gears to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: Determine if your business is operationally oriented or market oriented Identify opportunities for business growth Understand why marketing execution is sometimes not effective Assure ongoing market relevance Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth. Seller Inventory # CIN1599325896G
Stock Image
The Growth Gears: Using A Market-Based Framework To Drive Business Success
Published by
Advantage Books (edition ), 2016
ISBN 10: 1599325896
ISBN 13: 9781599325897
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1599325896-11-18-29
Stock Image
The Growth Gears: Using a Market-Based Framework to Drive Business Success
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1599325896I2N00
Stock Image
The Growth Gears: Using A Market-Based Framework To Drive Business Success
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # Y12A-04644