Ultimate Guide to Platform Building (Ultimate Series) - Softcover

Keller, Wendy

Softcover

ISBN 10: 1599185989 ISBN 13: 9781599185989

Publisher: Entrepreneur Press, 2016

Synopsis

Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers.

Literary agent and expert platform consultant Wendy Keller shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune.

Keller provides you with platform-building methods that are practical, proven, and easily implemented by anyone, this book helps build your brand perception to:

• Develop content that converts fans into customers


• Create a platform strategy that multiplies your marketing efforts overnight


• Showcase your brand, product, or company and attract new opportunities

About this title

About the Author

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker, acclaimed book marketing consultant, and branding expert.

From the Back Cover

Transform Your Platform Into Money

Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers.
Literary agent and expert platform consultant Wendy Keller uncovers the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest—all without spending a fortune.

"People will tell you that you are the brand. Wendy Keller just wrote the definitive guide on how to build you into your own brand worthy of followers."
—Jeffrey Hayzlett, Primetime TV and Podcast Host, Chairman of C-Suite Network, Author of Think Big, Act Bigger

"Wendy Keller’s book is the best I have read on building a strong platform to grow your fan base. It covers all the relevant tools: social media, podcasts, videos, blogs, speeches, and workshops. In this age of technology acceleration, I don’t think it is possible to build a great business without strong platform-building skills. So read the book, implement the practices, and watch your business grow."
—Michael Glauser, Executive Director of the Clark Center for Entrepreneurship at Utah State University, Author of Main Street Entrepreneur

"Wendy Keller understands that you have to make every second count in marketing and that it’s more important to serve than to sell."
—Amy Porterfield, Online Marketing Strategist

"This is the step-by-step manual to building a tangible presence in a competitive marketplace that raises your fees and causes demand to rise. If you use this book as your “make sure we don’t miss anything in our public presence” manual, you’ll never make a major omission. She covers vital details like audio production and what colors to wear in a video shoot—something I’ve never seen in a book of this type. It’s comprehensive."
—Perry Marshall, Author of Ultimate Guide to Google AdWords, Ultimate Guide to Facebook Advertising, 80/20 Sales and Marketing, and Evolution 2.0

From the Inside Flap

Transform Your Platform Into Money

Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers.
Literary agent and expert platform consultant Wendy Keller uncovers the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune.

"People will tell you that you are the brand. Wendy Keller just wrote the definitive guide on how to build you into your own brand worthy of followers."
--Jeffrey Hayzlett, Primetime TV and Podcast Host, Chairman of C-Suite Network, Author of Think Big, Act Bigger

"Wendy Keller's book is the best I have read on building a strong platform to grow your fan base. It covers all the relevant tools: social media, podcasts, videos, blogs, speeches, and workshops. In this age of technology acceleration, I don't think it is possible to build a great business without strong platform-building skills. So read the book, implement the practices, and watch your business grow."
--Michael Glauser, Executive Director of the Clark Center for Entrepreneurship at Utah State University, Author of Main Street Entrepreneur

"Wendy Keller understands that you have to make every second count in marketing and that it's more important to serve than to sell."
--Amy Porterfield, Online Marketing Strategist

"This is the step-by-step manual to building a tangible presence in a competitive marketplace that raises your fees and causes demand to rise. If you use this book as your "make sure we don't miss anything in our public presence" manual, you'll never make a major omission. She covers vital details like audio production and what colors to wear in a video shoot--something I've never seen in a book of this type. It's comprehensive."
--Perry Marshall, Author of Ultimate Guide to Google AdWords, Ultimate Guide to Facebook Advertising, 80/20 Sales and Marketing, and Evolution 2.0

Edition details

• Publisher: Entrepreneur Press
• Publication date: 2016
• Language: English
• ISBN 10: 1599185989
• ISBN 13: 9781599185989
• Binding: Paperback
• Number of pages: 202