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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand - Softcover

 
9781599185897: The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

Synopsis

If You Don’t Define Your Brand, Someone Else Will Define It for You
Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.
The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:

  • Develop an overall blueprint for their brand using the Brand Mapping Process®
  • Determine which online tactics (and in what combination) will work for their brand
  • Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
  • Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation
  • Leverage content effectively and efficiently to build their brand
  • Develop a marketing and social media strategy using the right platform

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About the Author

Karen Tiber Leland is the founder of Sterling Marketing Group and a prolific social media marketer.

From the Back Cover

If You Don’t Define Your Brand, Someone Else Will Do It For You.

Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design—instead of by default—to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.

From the Inside Flap

If You Don't Define Your Brand, Someone Else Will Do It For You.

Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design--instead of by default--to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.

"About this title" may belong to another edition of this title.

  • PublisherEntrepreneur Press
  • Publication date2016
  • ISBN 10 159918589X
  • ISBN 13 9781599185897
  • BindingPaperback
  • LanguageEnglish
  • Number of pages178

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