Ultimate Guide to Local Business Marketing (Ultimate Series) - Softcover

Marshall, Perry; Zamir, Talor

Softcover

ISBN 10: 1599185784 ISBN 13: 9781599185781

Publisher: Entrepreneur Press, 2016

Synopsis

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME

With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.

From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:

• Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours
• Master the components of a high-converting campaign and get the most bang for your buck
• Harness mobile search advertising and Facebook ads for maximum results

About this title

About the Author

Perry Marshall the number-one author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He’s consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

Edition details

• Publisher: Entrepreneur Press
• Publication date: 2016
• Language: English
• ISBN 10: 1599185784
• ISBN 13: 9781599185781
• Binding: Paperback
• Number of pages: 220