No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It - Softcover

Kennedy, Dan S.

Softcover

ISBN 10: 1599185334 ISBN 13: 9781599185330

Publisher: Entrepreneur Press, 2014

Synopsis

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.

YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT.

Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.

About this title

About the Author

Dan S. Kennedy is the provocative, truth-telling author of the popular "No B.S." book series; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

From the Back Cover

BUILD YOUR BRAND TRIBE. DON'T BUY IT.

Millionaire maker Dan S. Kennedy, joined by successful franchisor Forrest Walden and brand strategist Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality—YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING—NOT PURCHASED OUTRIGHT.

Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand—FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe— customers who believe in, promote and buy your brand.

Learn how to:

• Sell to customers to build the brand (DON’T build the brand to sell to customers)
• Direct the relationships between Front-End ROI, Back-End ROI and your brand
• Acquire and leverage the hands-down best lead generation tool: Referrals
• Avoid giant audiences and determine who the right audiences are (hint: those ready to do business with you)
• Merge, integrate and cross-breed direct response with a brand message
• Make your brand about a movement—Stop marketing to customers and start involving them

Discover the principles behind powerhouse brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe–customers who believe in, promote, and buy your brand.

From the Inside Flap

BUILD YOUR BRAND TRIBE. DON'T BUY IT.

Millionaire maker Dan S. Kennedy, joined by successful franchisor Forrest Walden and brand strategist Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT.

Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.

Learn how to:

- Sell to customers to build the brand (DON'T build the brand to sell to customers)
- Direct the relationships between Front-End ROI, Back-End ROI and your brand
- Acquire and leverage the hands-down best lead generation tool: Referrals
- Avoid giant audiences and determine who the right audiences are (hint: those ready to do business with you)
- Merge, integrate and cross-breed direct response with a brand message
- Make your brand about a movement--Stop marketing to customers and start involving them

Discover the principles behind powerhouse brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-customers who believe in, promote, and buy your brand.

Excerpt. © Reprinted by permission. All rights reserved.

Edition details

• Publisher: Entrepreneur Press
• Publication date: 2014
• Language: English
• ISBN 10: 1599185334
• ISBN 13: 9781599185330
• Binding: Paperback
• Number of pages: 262