Ultimate Guide to Optimizing Your Website (Ultimate Series) - Softcover

Rognerud, Jon

Softcover

ISBN 10: 1599185202 ISBN 13: 9781599185200

Publisher: Entrepreneur Press, 2014

Synopsis

BE DISCOVERED with SEO Tactics for All Technical Levels

Written for beginners, author Jon Rognerud offers a solid introduction to keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. 

 Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an at the kitchen table type dialogue for accessibility and an advanced strategy section takes readers to the next level.

About this title

About the Author

Jon Rognerud is a recognized authority on SEO, who has spent more than 20 years creating and managing web and marketing projects from small to large companies, including positions at online giant Yahoo!. He is the founder of Chaosmap.com, a leading search marketing company in Los Angeles, CA. He plans, builds and delivers profit-making SEO, PPC and Social Media training, consulting as well as breakthrough speaking seminars.

From the Back Cover

SEO Tactics For All Technical Levels
Internet strategist, consultant, and website optimization expert Jon Rognerud introduces you to the basic framework behind search engine optimization and takes you step by step from basic setup to advanced techniques, tools, and tricks. Led by Rognerud, learn how to tailor your website and online marketing strategy to dramatically boost search engine visibility and consistently capture search volume—resulting in greater traffic and sales. Plus, master little-known techniques for creating visibility via local search, social media platforms, mobile marketing, blogs, and more.

From the Inside Flap

SEO Tactics For All Technical Levels
Internet strategist, consultant, and website optimization expert Jon Rognerud introduces you to the basic framework behind search engine optimization and takes you step by step from basic setup to advanced techniques, tools, and tricks. Led by Rognerud, learn how to tailor your website and online marketing strategy to dramatically boost search engine visibility and consistently capture search volume--resulting in greater traffic and sales. Plus, master little-known techniques for creating visibility via local search, social media platforms, mobile marketing, blogs, and more.

Edition details

• Publisher: Entrepreneur Press
• Publication date: 2014
• Language: English
• ISBN 10: 1599185202
• ISBN 13: 9781599185200
• Binding: Paperback
• Edition number: 3
• Number of pages: 320