The Procrastinator's Guide to Marketing: Or How to Get Off Your Butt and Develop Your Marketing Plan - Softcover

Scarborough, Mary Eule; Scarborough, David A.

Softcover

ISBN 10: 1599181444 ISBN 13: 9781599181448

Publisher: Entrepreneur Pr, 2007

Synopsis

Comprehensive guide that drags thedawdlers out of bed, grabs them by thehand, and walks them step-by-step throughthe entire marketing process

If you're a business owner, this wake up call emphasizes theabsolutely crucial necessity of developing and implementinga marketing plan. You will be completelyconvinced that a well-thought-out and written,strategic and tactical marketing plan is your business’best friend—a vital tool that will make a substantialdifference in your ability to grow and maintain a profitablebusiness.You'll learn what information isimportant and how and where to obtain it. Confusingjargon and complex concepts are demystified as theauthors take you by the hand and guide youthrough a simple “paint by numbers” process for completinga practical yet comprehensive road map foryour business. By following the easy steps in the book,you'll walk away with a real, live, actionable plan.

About this title

About the Author

Mary Eule Scarborough and David A. Scarborough are president and CEO of Strategic MarketingAdvisors, LLC.They each have MBAs in marketing, foundingexperience at two small businesses and more than 25 yearsof marketing and management experience.

Edition details

• Publisher: Entrepreneur Pr
• Publication date: 2007
• Language: English
• ISBN 10: 1599181444
• ISBN 13: 9781599181448
• Binding: Paperback
• Number of pages: 320