The Way of Innovation: Master the Five Elements of Change to Reinvent Your Products, Services, and Organization - Softcover
Synopsis
Inside The Way of Innovation, corporate strategist Kaihan Krippendorff explains how you can adapt and thrive by recognizing, understanding, and utilizing the ancient Asian approach to innovation. He illustrates how companies like Microsoft and Nokia use this powerful wisdom, and how you too can pass through the five stages of innovation:
- Metal (Admit you are stuck)
- Water (Conceive new winning options)
- Wood (Assemble your resources)
- Fire (Break out your innovation)
- Earth (Make it sustainable)
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About the Author
Kaihan Krippendorff is the author of The Art of the Advantage: 36 Strategies to Seize the Competitive Edge. He is the President of The Strategy Learning Center, a business education firm that helps large companies worldwide. He has written for publications such as Inc. Magazine, and appeared on radio programmes.
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The Way of Innovation : Master the Five Elements of Change to Reinvent Your Products, Services, and Organization
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Adams Media Corporation, 2008
ISBN 10: 1598693794
ISBN 13: 9781598693799
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