Building A Successful 21st Century Music Career - Softcover

Cann, Simon

Softcover

ISBN 10: 1598633708 ISBN 13: 9781598633702

Publisher: Delmar Cengage Learning, 2010

Synopsis

Are you interested in beginning a career in the music industry? Great! You probably already know that talent and determination aren't enough by themselves-- you need a comprehensive plan of action to follow so you can proactively make your career dreams a reality. And as you probably also know, in the 21st century, the old rules about breaking into the industry no longer apply -- the music business is changing rapidly, and you need the most current career information possible. Building a Successful 21st Century Music Career provides the plan of attack that professional and aspiring musicians, songwriters, producers, DJs, and managers need to make their dream of making music into a career come true. It looks at how to proactively develop a sustainable and rewarding music career within the realities dictated by the new 21st century marketplace, beginning with a look at the changes the music industry has faced in the last few years, which have broken the conventional 20th century music industry thinking -- iTunes, the collapse of the CD market, cheap home recording, and so on -- and the new opportunities that these changes have introduced. It then moves on to how to build and keep a fan base, and how to translate that into making money or getting a deal. Publicity, product development, finances, the benefits and drawbacks of signing a record deal, and much more are covered in detail. This book is the most thorough and up-to-date guide to starting and maintaining a music career-- a must for every musician's bookshelf.

About this title

Product Description

Are you someone who has always dreamed of having a career in the music industry? This book provides the help professional and aspiring musicians need to make their dream come true. It looks at how to develop a music career.

Synopsis

Are you someone who has always dreamed of having a career in the music industry? You are not alone! Millions of people dream to be a rock star, a producer, or a songwriter, but may not know where to begin. "Building a Successful 21st Century Music Career" provides the help professional and aspiring musicians need to make their dream come true. It looks at how to proactively develop a sustainable and rewarding music career within the realities dictated by the new 21st century marketplace. It begins with a look at the changes in the music industry has faced in the last few years which have broken the conventional 20th century music industry thinking - iTunes, the collapse of the CD market, cheap home recording, etc. - and the new opportunities that these changes have introduced. It then moves on to how to build and keep a fan base and use its spending power to make money or get a deal without being exploitive. But what if you re a musician without an easy route to your fan base, such as a beat creator, DJ, songwriter, or aspiring producer or manager? This book provides comprehensive career advice for you as well.

It also provides information on the economic realities of how to make money making music, the benefits and drawbacks of signing a record deal, making a career out of music, and much, much more. This is truly the most thorough guide to starting and maintaining a music career available and should be on every aspiring musician s bookshelf!

Edition details

• Publisher: Delmar Cengage Learning
• Publication date: 2010
• Language: English
• ISBN 10: 1598633708
• ISBN 13: 9781598633702
• Binding: Paperback
• Edition number: 1
• Number of pages: 500