Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim, W Chan; Mauborgne, Renee

ISBN 10: 1596590688 ISBN 13: 9781596590687

Publisher: Gildan Media Corporation, 2006

Synopsis

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy

About this title

Review

"Blue Ocean Strategy will have you wondering why companies need so much persuasion to stay out of shark-infested waters." -- BusinessWeek, April 4th 2005

"Blue Ocean raises pertinent questions… and delivers valuable answers." -- American Way, March 2005

"Companies struggling to stay afloat in the market's...red oceans would do well to look into Blue Ocean Strategy." -- Fort Worth Star Telegram, 14 February 2005

From the Publisher

Blue Ocean Strategy is the fastest selling title ever published by Harvard Business School Press, with a record-breaking 36 languages sold. Since being published, the book has hit several bestseller lists, including the Wall Street Journal and BusinessWeek, and was the #1 bestselling book for 2005 at 800-CEO-READ.

The book has resonated with executives at small and large companies, nonprofits, and government agencies, many of whom have changed their strategies after reading the book. They include Nintendo, Ford, Samsung, and The Government of Singapore.

• NINTENDO - In an interview about the Nintendo Wii, Perrin Kaplan, vice president of marketing and corporate affairs for Nintendo of America, said "Inside Nintendo we call our strategy `Blue Ocean.' " - FORBES.COM, February 2007
  
• FORD - "One major influence on [Ford's secret Piquette Project] is BLUE OCEAN STRATEGY... Copies have been circulating briskly among Ford offices these days." - Detroit Free Press, January 23, 2006
  
• SAMSUNG - "Samsung Electronics has not only embraced, but has meticulously developed and applied to its product development this Value Innovation theory coauthored by Professors Kim and Mauborgne." - Korean Economic Daily
  

Edition details

• Publisher: Gildan Media Corporation
• Publication date: 2006
• Language: English
• ISBN 10: 1596590688
• ISBN 13: 9781596590687
• Binding: Audio CD