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Synopsis
The woman Psychology Today calls "the best-known life coach in America" shatters the myth that willpower is an effective weight-loss tool and introduces a revolutionary approach to lifetime leanness based on a series of "4-day wins" that work with any weight-loss program
Substitute a good habit for a bad one and stick to it for just 4 days, and it begins to feel normal. That's the surprising discovery that holds the key to lifetime weight control, according to life coach and New York Times best-selling author Martha Beck. Not a conventional diet or exercise program, The Four-Day Win combines evolutionary logic, psychology, and neuroplasticity (the ability of the brain to restructure itself, which suggests ways to reshape our bodies) with strategies and success stories--plus large doses of humor and an insightful, straightforward approach to teach the principles required to reverse weight issues.
Drawn from hundreds of hours interviewing weight losers--in both her discussions with private clients and her groundbreaking consulting work for Jenny Craig--Dr. Beck reveals:
- why willpower-based dieting is doomed to fail
- how to step out of the conflict between the rule-making Commander (who bans all our favorite foods) and the rule-breaking Resistor (who gives in to cravings) and reach the Watcher, who is our happiest self
- what the latest research into the mind-body connection reveals about how our emotions affect our eating
Breaking down the weight-loss marathon into 4-day intervals, Dr. Beck provides effective strategies for changing the behaviors that make us fat. And if there is a relapse, readers take comfort in knowing they are just 4 days from turning it around.
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About the Author
Martha Beck, Ph.D. is a life coach and monthly columnist for O, The Oprah Magazine. She is the author of the bestsellers Finding Your Own North Star: Claiming the Life You Were Meant to Live and the memoir Expecting Adam.
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- PublisherRodale Books
- Publication date2006
- ISBN 10 1594866074
- ISBN 13 9781594866074
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages347
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