Synopsis
Raise the bar to become the best version of you
Most of us set the bar too low in our lives, both personally and professionally. Bob Deutsch, a cognitive neuroscientist/anthropologist turned entrepreneur, has spent a lifetime studying people and found that we choose not to pursue our greatest ambitions because we feel we are incapable of reaching them. But he has also found that we are each born with the fundamental abilities to live the full, creative, dynamic lives we dream about. Curiosity, Openness, Sensuality, Paradox, and Self-Story these are our five inner resources. Through interviews with inspiring people, including Wynton Marsalis and Richard Feynman, and case studies of personalities like Bruce Springsteen and Anna Quindlen, Deutsch shows us how to access and use these resources to open our lives to unimagined possibilities.
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About the Authors
BOB DEUTSCH, PHD, is the founder of Brain Sells, has a doctorate in cognitive neuroscience, and has also taught anthropology at CUNY, worked at the Max Planck Institute, and consulted for the U.S. Dept. of Defense. His clients have included American Express, Apple, Johnson & Johnson, and Procter & Gamble, among many others. LOU ARONICA has worked in publishing for thirty years. He has cowritten many successful books, including The Culture Code by Clotaire Rapaille and The Element by Ken Robinson, and he is the author of the novels Blue and The Forever Year.
BOB DEUTSCH, PHD, is the founder of Brain Sells, has a doctorate in cognitive neuroscience, and has also taught anthropology at CUNY, worked at the Max Planck Institute, and consulted for the U.S. Dept. of Defense. His clients have included American Express, Apple, Johnson & Johnson, and Procter & Gamble, among many others. LOU ARONICAhas worked in publishing for thirty years. He has cowritten many successful books, includingThe Culture Code by Clotaire Rapaille and The Element by Ken Robinson, and he is the author of the novelsBlue and The Forever Year.
"About this title" may belong to another edition of this title.
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