Synopsis
Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
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About the Author
Bernd Wittenbrink, PhD, is Professor of Behavioral Science in the Graduate School of Business and a member of the Center for Decision Research at the University of Chicago. His research concerns the role that stereotypes and group attitudes play in social judgment and behavior. Dr. Wittenbrink’s work has been published in, among others, the Journal of Personality and Social Psychology, the Journal of Experimental Social Psychology, and the Personality and Social Psychology Bulletin. He serves as Associate Editor for the premier journal in the field, the Journal of Personality and Social Psychology.
Norbert Schwarz, DrPhil, is Provost Professor in the Department of Psychology and Marshall School of Business at the University of Southern California. His research interests focus on human judgment and cognition. Dr. Schwarz is a Fellow of the American Academy of Arts and Sciences, the Association for Psychological Science, and the Society for Personality and Social Psychology. His publications include 20 books and more than 200 journal articles and chapters..
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Implicit Measures of Attitudes
Published by
The Guilford Press, New York, 2007
ISBN 10: 1593854021
ISBN 13: 9781593854027
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Hardcover. Condition: As New. Dust Jacket Condition: As New. 1st Edition. Book is in excellent condition. Binding tight. Pages clean and unmarked. Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research. Seller Inventory # ABE-1759421453727
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Implicit Measures of Attitudes
Published by
The Guilford Press, 2007
ISBN 10: 1593854021
ISBN 13: 9781593854027
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