Synopsis
Emphasizing the importance of customer satisfaction and service in promoting one's business success, this useful guide presents a complete plan for developing a customer-driven corporate culture, as well as strategic methods for attracting new customers and achieving customer loyalty. Original.
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About the Authors
Murray Raphel is one of the worldÂ’s leading speakers and writers on loyalty marketing and has written ten books on loyalty and direct marketing.
Neil Raphel has worked with retailers to implement loyalty marketing programs and is the co-author of Up the Loyalty Ladder and The Loyalty Marketing Resource Book.
Janis S. Raye has helped retailers in a variety of businesses, including art galleries, optical companies, supermarkets, and restaurants, develop programs to find and keep customers.
Murray Raphel is one of the world?s leading speakers and writers on loyalty marketing and has written ten books on loyalty and direct marketing.
Neil Raphel has worked with retailers to implement loyalty marketing programs and is the co-author of Up the Loyalty Ladder and The Loyalty Marketing Resource Book.
Janis S. Raye has helped retailers in a variety of businesses, including art galleries, optical companies, supermarkets, and restaurants, develop programs to find and keep customers.
"About this title" may belong to another edition of this title.
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The Complete Idiot's Guide to Winning Customer Loyalty
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