Packaging Essentials: 100 Design Principles for Creating Packages - Hardcover

Ellicott, Candace; Roncarelli, Sarah

Hardcover

ISBN 10: 1592536034 ISBN 13: 9781592536030

Publisher: Rockport Publishers Inc., 2010

Synopsis

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

About this title

About the Author

Candace Ellicott and Sarah Roncarelli are the creative force behind Fifty Strategy and Creative, based in Ottawa, Ontario. Candace, as creative director, leads design projects and Sarah as lead strategist and writer articulates the concepts. The firm handles all types of design projects including packaging, branding, and web work. Candace Ellicott is the creative force behind Fifty Strategy and Creative, based in Ottawa, Ontario, along with Sarah Roncarelli. Candace, as creative director, leads design projects and Sarah, as lead strategist and writer, articulates the concepts. The firm handles all types of design projects including packaging, branding, and web work.

Edition details

• Publisher: Rockport Publishers Inc.
• Publication date: 2010
• Language: English
• ISBN 10: 1592536034
• ISBN 13: 9781592536030
• Binding: Hardcover
• Number of pages: 208